Video Ad Creator
HeyGen's video ad creator turns a product link, photo, or short script into a polished video ad in minutes. No filming, no editing software, and no agency invoice. Built for every platform and market.
Key FeaturesVideo ad creator features
Product link and photos to video ad
Paste a product page or upload your images and the url to video engine reads the page, pulls your photos, price, and copy, then builds a scene-by-scene video ad. A shoot that once cost weeks now renders in minutes from that single input.
Lifelike avatar spokespeople
Front your ad with a presenter instead of stock footage. Avatar V builds a digital twin from a 15-second clip, holds one face and voice across every scene, and delivers your script with natural gestures and phoneme-level lip-sync. Pick from 1,100+ avatars or clone yourself.
AI script, storyboard, and cinematic B-roll
Skip the blank page. The AI video generator writes the script, sequences the scenes, and adds captions plus cinematic Seedance 2.0 B-roll. Refine any beat by editing the text: change the tone, shorten the hook, or swap a scene. No timeline editing required.
Platform sizes and A/B variations
Running paid social used to mean briefing a designer for every placement. Describe your offer in the AI ad maker, and generate feed, story, and reel ads sized for each network in one sitting.
Voiceovers in 175+ languages
Add natural narration from 300+ voices, or clone your own for a consistent brand sound. When a campaign goes global, the AI video translator dubs the finished ad into 175+ languages with matched lip-sync, so one ad ships to every market.
Use casesVideo ad use cases
Social media video ads
Running paid social used to mean briefing a designer for every placement. Describe your offer in the AI ad maker, and generate feed, story, and reel ads sized for each network in one sitting.
E-commerce product ads
Product launches stall when every SKU needs its own shoot. Paste each product URL to turn listings into promo ads with narration, captions, pricing, and Seedance B-roll, then refresh them for every sale without a studio.
UGC-style creator ads
Creator-style ads drive clicks but depend on booking talent. Use Avatar V to front authentic, spokesperson-led spots that speak directly to the viewer, and reuse the same face across every campaign for a consistent brand.
Multilingual ad campaigns
Reaching new regions once meant re-shooting for each language. Dub one finished ad into 175+ languages with lip-synced voices, so a single creative runs natively in every market you sell to.
High-volume creative testing
Paid teams burn out producing enough creative to test. Generate dozens of ad variations from one script, swapping hooks, avatars, and formats, so you always have fresh creative ready before ad fatigue sets in.
Agency ad production at scale
Agencies juggle more client ad requests than editors can fill. Produce branded video ads for every account from one workspace, keeping each client's colors, voice, and avatar consistent across hundreds of deliverables.
How it worksHow to make a video ad
Go from raw product to finished video ad in four steps, without a camera, an editor, or a production timeline.
Add your product or script
Paste a product link, upload images, or type a short prompt describing the ad you want.
Pick an avatar and voice
Choose a presenter from 1,100+ avatars and a voice from 300+ options, or clone your own.
Generate your video ad
AI writes the script, builds the scenes, adds captions and B-roll, and renders a finished cut.
Resize, translate, publish
Export vertical, square, or landscape, dub into 175+ languages, and share to every channel.
Video ad creator FAQs
What is an AI video ad creator and how does it work?
A video ad creator turns text, a product link, or images into a finished video ad using AI. HeyGen writes the script, adds an avatar presenter and voiceover, then renders a share-ready cut in minutes that you can refine by editing the text.
How do I turn a product link into a finished video ad?
Paste the product URL and HeyGen reads the page, pulls your images, price, and copy, then builds a scene-by-scene ad. Add a prompt to set the hook and tone, pick an avatar and voice, and generate the finished video.
Do I need to film footage or hire actors for a video ad?
No. Every scene is generated from your script and assets, and an AI avatar presents on camera in your place. You supply a product link, images, or text, and the video ad is built without a shoot, a crew, or booked talent.
Can I use my own product images, logo, and brand colors?
Yes. Upload product photos and the image to video tool animates them into ad scenes, while your logo, colors, and fonts stay applied across every cut. Brand kits keep the look consistent whether you make one ad or fifty.
Can I make video ads for TikTok, Instagram, Facebook, and YouTube?
Yes. Generate vertical, square, and landscape versions from one project, each sized for the network you are running. Reels, Stories, in-feed, and short bumper ads all export as MP4 ready to upload or schedule.
Can I create multiple ad variations to A/B test creative?
Yes. Produce many versions of one ad by swapping the hook, script, avatar, or format, so you can test which creative converts. Refresh winning ads on a schedule to fight ad fatigue without briefing new production each week.
Can I create the same video ad in multiple languages?
Yes. HeyGen dubs a finished ad into 175+ languages with matched lip-sync and natural voices, not subtitles. One creative runs natively across markets, so global campaigns launch from a single source ad.
How is HeyGen's video ad creator different from other AI ad tools?
Other tools front ads with stock clips or generic avatars. HeyGen builds a spokesperson from a 15-second clip, holds that identity across every scene, and dubs marketing videos into 175+ languages with lip-sync instead of subtitles.
Are AI-generated video ads licensed for commercial use?
Yes. Videos you create in HeyGen can run in paid and organic campaigns across platforms. Avatars are consent-based and your uploaded product assets remain yours, so ads are cleared to run commercially.
Do AI-generated video ads perform in real campaigns?
They do at scale. Marketing agency Videoimagem produced 50,000+ personalized video ads for a single beverage brand and reported up to a 3x increase in engagement. Personalized, high-volume video is where AI creation pays off.
Is HeyGen's video ad creator free, and what do paid plans cost?
You can start on the free plan and make video ads without a credit card. Paid plans begin at $24 per month for more length, exports, and premium avatars, with custom enterprise pricing for high-volume ad teams.
How much does a video ad cost compared to hiring an agency?
Agency or freelance video ads run from hundreds to several thousand dollars and take weeks. Generating the same ad in HeyGen takes minutes, and customers report up to 70% lower production costs while making far more variations.
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