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Use Cases
See how businesses like yours use Zapier with HeyGen to scale video creation and drive growth.
Personalized sales outreach automation
Trigger HeyGen AI video creation when a new lead is added to your CRM (like HubSpot, Salesforce, or Pipedrive), sending a customized video message to increase reply rates and stand out from generic outreach.
Customer onboarding and engagement
Automatically send welcome or onboarding videos via email or chat tools (like Gmail, Slack, or Intercom) when a user signs up, using HeyGen to deliver scalable, human-like experiences without manual work.
Event-driven video campaigns
Use Zapier to monitor actions like purchases, webinar registrations, or form submissions and instantly trigger HeyGen videos tailored to the user's activity—perfect for nurturing, upselling, or support.