Companies in the B2B SaaS space struggle to activate users and convert trials without manual product support. Existing approaches are too expensive because of headcount, too passive like chatbots, or too static like product videos. Frustrated by this, CEO and founder Roman Geugelin wanted to create a solution to replicate the effectiveness of a personal demo but in an automated way. That’s why he created Pyne, the first in-product digital demoing platform.
Pyne empowers SaaS companies to achieve 10x higher engagement on their product education, leading to never-seen-before boosts in activation, time to value, and self-serve revenues. To do this, Pyne uses HeyGen’s API to create AI-generated demo agents that guide users through products and let them choose their onboarding journey.
“Current ways to engage users in SaaS products don’t work. Whatever you’re doing, whether it’s classical in-product tours or educational videos, people click away and don’t finish them,” said Roman. “With the help of HeyGen, the demos our customers build have a 10x higher completion rate than comparable onboarding tools.”
Creating the most human path to digital product adoption
Klanten van Pyne maken doorgaans gebruik van een product-led growth (PLG) aanpak om nieuwe klanten binnen te halen of bestaande klanten verder uit te bouwen. “Het opschalen van persoonlijke begeleiding zonder dat de kosten even hard meestijgen, is vooral belangrijk voor bedrijven met grote groeidoelstellingen en complexe producten, waarbij gebruikers het verhaal achter het product én hoe ze het moeten gebruiken goed moeten begrijpen. Onze klanten trainen de Pyne‑avatars met de meest gebruikte sales- en CS-playbooks om precies dat te bereiken,” aldus Roman.
“Traditional product demos and onboarding use written guides, but years of experience with these tools show they fail to engage people. We know through behavioral models that humans pay more attention when listening to other humans,” said Roman. “We believe good onboarding and user activation happens with a human touch. That’s how you create bonding and loyalty with your users and customers.”
One problem is that a lot of product education happens outside the product. Pyne makes this education take place inside the product with video. The problem is that it takes a long time to update video content.
“Recording product videos individually is prohibitively much more effort. We know it works well and drives conversions, but to produce and update videos when things change is a heavy lift, especially if you want to be agile with the content,” said Roman.
Met Pyne kunnen gebruikers een product verkennen alsof de beste productspecialist naast hen staat. Het stelt bedrijven in staat om complexe productervaringen te vereenvoudigen, elke gebruiker persoonlijk te onboarden en onboarding- en activatieprocessen op te schalen. Maar om echt een menselijk gevoel over te brengen, had Pyne de meest levensechte avatars nodig die mogelijk zijn.
Choosing an AI video platform with an API
Toen Pyne op zoek was naar een avatarsoplossing voor de AI-gegenereerde demo-agentfunctie, onderzocht het Synthesia en andere bedrijven. Roman testte welke avatars het beste werkten en sloot degenen uit die geen API hadden.
“We want our customers to be able to update their demos instantly through our platform. To do that, it needs to be a seamless experience, so we needed to provide them with an API,” said Roman. “The value of the API is that it ensures there is as little friction as possible between enabling the use case that the customer wants—which is to experiment with the onboarding and activation flows—and our platform. That’s why we chose HeyGen.”
De API van HeyGen integreert avatarvideo’s, interactieve avatars en lokalisatie naadloos in elke digitale ervaring. Pyne gebruikt deze voor productfuncties waarmee gebruikers scripts kunnen aanpassen om demo’s binnen enkele seconden te updaten, flows naar verschillende talen kunnen vertalen en avatars één keer kunnen uploaden voor alle toekomstige video’s. Er zijn geen nieuwe opnames of productieteams nodig.
Pyne koos ook voor HeyGen omdat het de levensechtste avatars van de hoogste kwaliteit op de markt heeft en simpelweg het makkelijkst te gebruiken was.
“Our customers come to the product and see the AI avatars and say, ‘Wow, this is so different, and I love watching it,’” said Roman. “The end user now has a higher attention span and can quickly consume more information.”
Activating users across the customer lifecycle
With Pyne’s HeyGen-powered platform, companies can drive adoption, conversion, and engagement of their user base, including:
- Onboarding quicker and seeing 4x faster time to value
- Increasing engagement by 10x vs. conventional product tours
- De conversie verbeteren tot wel 2,3 keer
- Gebruikers 3x beter behouden
“What HeyGen really gave us is a new format that allows us to engage users in a way that simply wasn’t possible before,” said Roman. “We can now combine the best of how humans currently onboard people with how technology can onboard people on their own terms.”
