I Love Happy Cats is een in België gevestigd educatief platform, opgericht door Anneleen Bru, een gecertificeerde kattengedragstherapeut met één missie: katten gelukkiger maken. Via online cursussen, boeken en videocontent helpt Anneleen kattenbaasjes en professionals om kattengedrag beter te begrijpen met wetenschappelijk onderbouwde, praktische begeleiding.
Maar het opschalen van haar kennis naar verschillende regio’s en platforms bleek lastig. Professionele, meertalige videocontent maken kostte veel tijd, was duur en emotioneel uitputtend. “Ik ben een ondernemer met grote ideeën,” zei Anneleen. “Maar ik bleef vastlopen in het praktische proces en ik kreeg het niet sneller gedaan.”
Alles veranderde toen ze HeyGen ontdekte. Het platform gaf Anneleen de tools om de manier waarop ze haar content maakte, vertaalde en verspreidde volledig te transformeren, waardoor haar bedrijf ongekende schaal kon bereiken.
De onmogelijke balans tussen tijd en kwaliteit beheren
As a solo entrepreneur, Anneleen was driven by her mission but constrained by time, budget, and production demands. “We used to film everything in a studio,” Anneleen said. “I’d use a teleprompter, do my makeup, and read the script over and over. If I made one mistake it meant starting again.”
Zelfs met hulp van haar partner, die de video’s monteerde, was het proces uitputtend. Eén enkele video van 10 minuten kon uren kosten om op te nemen en dagen om te monteren. “Mensen zien een kort filmpje en denken dat het makkelijk is, maar achter de schermen is het weken werk en als je een piepklein bedrijf bent, betekent dat dat al het andere stilvalt,” zei Anneleen.
The cost of production wasn’t just financial, it was emotional. “I remember once I filmed for hours and found out the camera wasn’t recording,” Anneleen said. “Another time, I had makeup under my eyes all day. We had to throw it all away and start over.”
Most importantly, traditional video production made it nearly impossible to scale globally. Translating her content into other languages meant hiring translators, re-shooting footage, and editing from scratch for every market. “I wanted to go beyond Flemish or Dutch. I wanted to reach Japan, Brazil, and Germany. But I couldn’t do it alone.”
Unlocking new possibilities with avatars and automation
Anneleen’s journey with HeyGen began with curiosity. “I started with basic video translation. Just uploading my existing English videos and generating French and German versions,” Anneleen said. “I was worried they’d feel robotic, but they didn’t. The voice, the tone, and even the pronunciation felt like me.”
That early success led her to explore more. She began experimenting with avatars. “I realized I could upload a transcript, create an avatar video, and translate it again and again without starting from scratch. That’s when it clicked: this wasn’t just a tool. This was a game changer.”
One night, the realization hit her. “I didn’t sleep. I realized I could turn my books into courses, my ideas into videos. I could reuse years of work and give them new life. That’s when I said: ‘I can conquer the world with Happy Cats.’”
Using HeyGen, Anneleen turned her 56-video course into a multilingual asset, translated into French, German, Italian, Russian, Hungarian, Japanese, and more. “I sent test videos to native speakers,” Anneleen said. “They came back and said, ‘This is perfect.’ They understood everything, even the scientific vocabulary.”
HeyGen’s intuitive interface made it even easier. “It’s so simple. I write a script, upload it, and it’s done. I can subtitle, translate, and revise all in one place. Once it’s in the queue, I can go do something else.”
Achieving faster production with effortless workflows
Sinds het gebruik van HeyGen heeft I Love Happy Cats dramatische verbeteringen gezien in snelheid, bereik en betrokkenheid.
- Production time reduced: Creating videos from start to finish is 5x faster than it was before HeyGen.
- Global reach unlocked: Courses are now available in French, German, Italian, Russian, Japanese, Hungarian, and Chinese.
- Cost efficiency: With no need for studios, translators, or editors, Anneleen now produces professional-quality content entirely in-house.
“I always say there’s an era before HeyGen and an era after,” she said. “Seeing my avatar say something I had written. iIt was like discovering my twin. It was surreal. It made my mission scalable.”
Her advice to others? “Don’t miss the opportunity. If you have something to say to the world, HeyGen will help you say it.”
