ELB Learning is a full-service professional services and learning tech provider that helps organisations move learning online and enhance it. Rich Vass, Senior Vice President of Global Learning, leads both ELB’s US and India operations for the services team, working on custom learning, advisory strategy, and learning technology deployments.
ELB’s client roster includes roughly 90 % of the Fortune 100. They build everything from VR training tools and asset libraries to AI‑driven micro‑learning platforms. As video becomes central to learning, ELB needed a smarter, faster way to produce scalable, high-quality content. That’s where HeyGen came in.
Overcoming bottlenecks in traditional video workflows
For over a decade, ELB Learning’s teams built explainer videos, talking-head segments, and motion graphics using traditional tools like Adobe After Effects and Camtasia. As Rich put it, “video is such an important medium for learning.” Yet, the process remained labor-intensive and rigid.
Creating videos the old way involved scripting, shooting, editing, and graphics which is costly in both time and human effort. Translating content into multiple languages required redoing major pieces of the workflow. Moreover, clients increasingly asked, “Which tool are you using?” putting pressure on ELB to adopt more modern, transparent approaches.
Rich explained how ELB first tried out Colossyan, but then shifted to HeyGen when their in-house engineers and client requirements pushed them in that direction. One client specifically insisted on HeyGen, which sped up their decision. “The flexibility you offered us was exactly what we needed,” Rich said.
What earlier took months for versioning, translation, and rework was turning into a major strategic bottleneck. ELB needed to find a video solution that could deliver speed, scale, localisation, and lower costs while still maintaining quality.
Transforming production and sales by implementing HeyGen
When ELB adopted HeyGen, it became a strategic tool not just within their production pipeline, but also in sales and solution design. Rich explains that AI video is now part of their standard offering: “Before we sign a statement of work, we include video as one of the solutions. Clients ask which tool we are using — we tell them HeyGen.”
For one large micro-learning project, ELB estimated over 200 hours of design, scripting, review, and build time. Using HeyGen, they completed it in around 70 hours, a reduction of nearly 65–75%.
ELB’s sales teams now present HeyGen as a key value driver, and not merely as a way to make cheaper videos. As Rich says, they avoid calling it a “cheap route” and instead position it as a “cost-effective, value-based” delivery option.
HeyGen also helped ELB win additional business. Rich mentioned a content aggregator client who awarded ELB a contract for hundreds of micro-courses mainly because ELB could meet tight timelines using HeyGen.
Finally, ELB remains transparent with clients about their tool stack. “They ask which tool we use,” Rich said. “We open the code and share it. Using HeyGen gives them confidence that we are using cutting‑edge solutions.”
Shaping ELB’s competitive edge with fast, authentic AI video
Since adopting HeyGen, ELB has sped up delivery, broadened its capabilities, and strengthened its market positioning:
- 65–75% reduction in development hours: For a micro‑learning project with a SaaS scope, ELB went from roughly 200+ hours to about 70 hours using HeyGen.
- Speed becomes a key selling point in proposals: ELB can now confidently commit to shorter timelines for both upcoming projects and sales proposals.
- New client wins powered by AI capability: HeyGen helped ELB secure a contract to build “hundreds of micro-courses” by offering ambitious delivery timelines and lower production costs.
Rich noted that internal teams and the engineering leaders from acquired companies pushed the move: “Engineers were recommending HeyGen, saying ‘it’s the best on the market’, and a key client asked us to use it, so we went ahead.” Today, HeyGen is routinely embedded in ELB’s solution packages.
Beyond metrics, Rich emphasized the intangible shift: clients, internal stakeholders, and prospects now see ELB as a forward-thinking, capable partner in AI video. “They know enough to ask what tool we’re using,” Rich said. “HeyGen is part of how we differentiate now.”
