How enterprises succeed with HeyGen

HeyGen’s AI case studies demonstrate how companies reduce production time, scale content worldwide and enhance creativity. Teams complete videos in hours, agencies deliver them in multiple languages, and brands bring campaigns to life with avatars, lowering costs whilst enabling scalable, high-quality storytelling across markets.

HeyGen’s AI case studies demonstrate how personalised, scalable video can improve engagement and return on investment. Brands doubled conversion and retention rates with onboarding videos, tripled engagement through tailored campaigns and extended their global reach with multilingual content, showing how HeyGen enable marketers to scale personalisation, reduce costs and maximise impact.

HeyGen’s AI education case studies demonstrate how institutions and companies improve learning outcomes. Avatars support role play for practising skills, organisations modernise compliance training, healthcare teams accelerate medical content creation, and educators deliver multilingual lessons, making training more engaging, scalable and effective across schools, businesses and professional development.

HeyGen’s healthcare AI case studies demonstrate how providers can improve communication, reduce costs and widen access. Doctors share medical knowledge through explanatory videos, teams halve training production time, and providers scale multilingual certification content to deliver accurate, cost-effective education for patients, professionals and audiences worldwide.

Würth moved from written to video-first communication, using HeyGen to create multilingual, avatar-based videos. They reduced translation costs by 80%, halved production time and enabled employees to master the platform in just 45 minutes, making engaging global training and communications more efficient and cost-effective.

Komatsu’s AI case study demonstrates how businesses can use AI avatars to improve training and communications. By creating engaging, consistent videos in multiple languages, Komatsu increased completion rates to nearly 90%, improved knowledge retention and reduced production costs. Their success shows how AI customer stories can illustrate scalable, brand-consistent learning solutions that extend beyond training to marketing and global communications.

Trivago’s experience with HeyGen shows how AI marketing case studies can significantly streamline video localisation. By using HeyGen’s AI translators and avatars, trivago halved post-production time (saving 3–4 months), rapidly localised television adverts for 30 markets and maintained a consistent brand identity, delivering scalable, efficient and high-quality marketing results.

Ogilvy partnered with HeyGen to create emotionally resonant, avatar-led marketing videos, including a campaign aimed at Gen Z featuring a singer’s persona. Using HeyGen’s avatars, they produced highly personalised and localised content at scale, strengthening audience connections, preserving the emotional tone and increasing engagement across markets.