152,608,831Videos generated
128,114,826Avatars generated
21,275,323Videos translated
Trusted by millions worldwide to bring their stories to life.
Create an AI promo video from a script, product link, or one-line offer. HeyGen's promo video maker builds presenter-led promos with voiceover and captions, no camera, crew or editing timeline needed.
Key featuresWhy marketers choose HeyGen's AI promo video generator
AI promo videos from a script in minutes
Type a 100-word offer and the text to video engine turns it into scenes, narration, and synced captions, usually rendering within a minute. For a full spot, Video Agent composes up to 3 minutes from one prompt and shows an editable creative blueprint before anything renders. Approve the script, swap lines, and regenerate until the promo matches the campaign brief.
A lifelike presenter, no filming needed
Record a 15-second clip once and Avatar V builds a digital twin that presents every promo you generate, holding the same face, voice, and micro-expressions across scenes with no identity drift. HeyGen's avatars are rated #1 for realism on G2, and Custom Motion lets you direct gaze, gestures, and energy in plain English, so one script can read as a measured product update or a high-energy sales announcement.
Cinematic B-roll with Seedance 2.0
Promos compete with ads shot on real sets, so stock slideshows fall flat. Seedance 2.0 generates cinematic footage with physics-accurate motion, director-level camera control, and dynamic lighting, and HeyGen is the only platform that runs it on real, verified human faces. Your own presenter can appear inside the cinematic scene, with up to three avatars in a single shot, which turns a talking-head promo into a fully produced commercial.
One promo, every platform format
Generate once, then resize the same promo to 9:16 for Reels and TikTok, 1:1 for feed placements, and 16:9 for YouTube and landing pages without rebuilding scenes. Captions are generated and synced automatically, which matters because most social video plays on mute. Export as MP4 or publish straight to LinkedIn from inside HeyGen, so a finished promo reaches its first channel the moment it renders.
Update offers without re-editing
Prices drop, dates move, and inventory changes, and a filmed promo goes stale the moment they do. Reopen any HeyGen project, change the price or deadline in the script, and regenerate the video with narration and lip-sync rebuilt around the new line. Brand Kit keeps logo, fonts, and colours locked across every version, so an evergreen campaign stays current without a second production cycle or an outside editor.
Use cases
A launch needs video across teasers, demos, and announcement posts, and traditional production rarely delivers all three before the date slips. Generate the teaser from your positioning doc, then build the walkthrough with the product demo video generator using the same presenter and Brand Kit. Every asset is ready before launch day, from one script session.
Registration pages do the explaining, but attendance is driven by short videos in feeds and reminder emails. Paste the event page into the url to video workflow and HeyGen builds a promo with speaker names, dates, and agenda pulled into the script. When a session time moves, edit one line and generate a fresh cut.
A 48-hour sale can’t wait a week for an edit. Write the discount, deadline, and code into a short script and publish a finished promo the same morning the sale goes live. Marketing teams report up to 70% lower production costs with HeyGen, which makes video viable even for small, short-lived offers.
Feeds reward volume and variety, and one promo concept rarely survives contact with three platforms unchanged. Generate a base promo, then use the reel generator to cut hook variations, swap captions, and reformat for Reels, TikTok, and Shorts in the same project. Vision Creative Labs scaled clients to 50–60 videos a day this way.
Testing paid creative means producing many variants, and shoot-based production prices most tests out of reach. Generate a promo, then use the AI ad maker to produce hook, offer, and presenter variations for A/B testing without new footage. Batch output arrives in each channel's native dimensions, ready for Meta, YouTube, and LinkedIn.
A promo that only speaks English leaves most of the market untouched. Run any finished promo through the AI video translator into 175+ languages with lip-synced dubbing and a cloned voice, so the presenter delivers the offer in the local language in every region. Würth Group localised a 65-minute presentation into 8 languages in 4 days.
How it worksHow to make an AI promo video
Four steps take a promo from offer to export, and nothing in the flow requires editing experience or a paid seat, because the free plan covers your first promos.
Paste a script, product link, or a one-line offer. The system pulls out the copy, key selling points, and images automatically.
Choose a stock presenter or your digital twin, then a layout, aspect ratio, and tone tailored to your channel and audience.
Read the generated script, edit hooks, rewrite CTAs, swap captions and music, and lock in the pacing before rendering.
Generate the final video and download the MP4 in 16:9, 1:1, or 9:16, or post straight to LinkedIn from inside HeyGen.
An AI promo video generator (or promo video creator) turns a written offer, script, or page link into a finished promotional video with narration, visuals, and captions. HeyGen reads your input, drafts the scenes, adds a presenter and voiceover, and renders a share-ready MP4. The whole flow runs in the browser, from first prompt to downloadable file.
Keep social promos between 30 seconds and 2 minutes, and state the offer in the first 3 seconds, since feeds lose attention fast. Landing pages and email embeds support the longer end of that range. Video Agent composes spots up to 3 minutes when a launch needs a fuller story, and shorter variants cut from the same project cover each channel.
Paste the page link and HeyGen extracts the copy, images, and key selling points into a scene-by-scene script you can edit before generating. This works for product pages, event pages, and blog posts alike. It replaces the copy-and-paste step entirely, and the draft arrives with narration and timing already set.
Yes. HeyGen accepts text, images, and audio as input, so product photography can become motion scenes and existing footage can be extended with generated shots. Upload the assets, and the editor arranges them alongside the presenter and captions. Photo-first brands use this to produce promos without ever commissioning new footage.
Not if it carries your identity. A digital twin puts your own face and voice in the promo, Brand Kit locks fonts, colours, and logo, and Seedance-generated scenes are directed by your prompt rather than pulled from a stock library. Two brands starting from the same template still end with visibly different promos.
HeyGen exports MP4 in 9:16, 1:1, and 16:9, sized for TikTok, Reels, Shorts, YouTube, and paid social placements. Vertical, square, and widescreen versions come from the same project rather than three separate builds. For broadcast or large-screen use, run the file through the AI Video Upscaler for 1080p or 4K output.
Avatar V separates identity from appearance, so the same presenter can change outfit, setting, and camera angle between scenes without re-recording, and keeps that identity across long videos with no drift. Phoneme-level lip-sync matches the mouth to the script in every supported language, so the presenter looks filmed, not animated.
Yes. Reopen the project, change the line, and generate an updated cut; narration and lip-sync rebuild around the new wording automatically. You can also duplicate the project to run region-specific pricing side by side. The original stays saved, so last season's version is one click away when the offer returns.
Yes. Video Translation converts a finished promo into any supported language with lip-synced dubbing and a cloned voice, so the same presenter delivers the offer in the local language in each market. Captions translate alongside the audio. Trivago used this workflow across 30 markets and saved 3–4 months of post-production time per cycle.
Measured campaigns say yes. Videoimagem produced over 50,000 personalised promo videos for AB InBev and recorded up to 3x higher engagement. Personalisation is the lever: a promo that names the segment or offer it targets outperforms a generic cut.
Template-first promo tools assemble stock clips and text overlays; HeyGen generates the presenter, the voiceover, and the footage itself. It is used across 85% of the Fortune 100 and led G2's Summer 2026 reports with 281 badges and 23 #1 rankings. For promos specifically, that means branded, presenter-led video instead of a captioned slideshow.
Yes. HeyGen's free plan lets you generate promo videos at no cost with no credit card, giving you enough room to test scripts and presenter styles. Paid plans start at $24 per month, while freelance marketplaces price a single 30-second AI promo from $130 to $2,500. Custom enterprise plans cover teams producing at scale.
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