[Flow 2 Net New - Synthesia] Top 6 Sales Enablement Trends with AI Video

Consumer Behavior and Sales Enablement Trends

Adapting to consumer behavior changes is crucial because consumer behaviors change all the time. To stay ahead, sellers need to adapt their sales enablement strategies to gain a competitive advantage and achieve their sales goals. Knowing about these changes is the first step to preparing high-performing sales teams. This article explores six of the latest sales enablement trends that will shake the industry in 2024 and beyond.

AI Sales Enablement Videos Improve Results

Did you know that AI is becoming an essential part of sales activities? As companies recognize the value of AI tools, almost 68% of business leaders already consider them crucial to their business strategy. So how do you create AI videos? Well, the use of AI video generators is on the rise. Creating AI sales enablement videos has become increasingly popular. These videos are especially effective for training customer-facing employees and convincing potential buyers.

When a company like Cohesity began making AI-generated videos for customers, they saw a whopping 200% increase in view retention. Imagine saving $100,000 on video production. AI video creation offers engaging content, reduces costs, and boosts sales. So, how can you create AI videos?

How to Make AI-Generated Videos

• Create AI Sales Enablement Videos: Start with AI video generators like HeyGen to introduce new products and teach sales techniques.
• Customize for Impact: Address specific customer pain points in your videos to boost engagement and conversions.
• Train Smarter: Use AI-generated videos to onboard new reps with engaging content that keeps everyone aligned.
• Reduce Costs: Move away from traditional production methods to save money and update content more often.
• Learn as You Go: AI videos track interactions, helping you adjust your sales strategies.
• Scale Your Content: Produce loads of new videos continuously to support training and marketing.

AI sales enablement isn’t just about video creation. It's about understanding your audience and crafting tailored video content that addresses their specific needs.

Rising Interest in Sales Enablement Resources

The interest in sales enablement is growing fast. Each year, more people are searching for sales enablement online, with a 51% increase in searches. This interest leads to greater adoption of sales enablement practices. As businesses aim for sales enablement maturity, they prioritize equipping sales reps with the right tools and training. The growth of sales enablement as a field is evident.

How to Use This Trend

• Become a Sales Enablement Champion: Show leaders how improved sales tools can boost sales goals.
• Boost Online Visibility: Create valuable content that showcases your sales enablement expertise.
• Sharpen Skills: Encourage using fun, interactive elements in training.
• Use Data Effectively: Track meeting performances and use these insights to refine your sales strategies.
• Invest in Technology: Explore tools like HubSpot's Sales Hub or Seismic.

Developing AI sales enablement resources also means staying on top of technological trends and providing continuous learning opportunities.

Expansion of Enablement Teams

Sales enablement is more than a trend; it’s becoming necessary. Companies are forming sales enablement teams to give reps the right tools and training. Sales enablement specialists are growing on LinkedIn and within top cloud companies.

Ways to Leverage This Trend

• Push for Specialized Roles: Advocate for creating specialized roles within your team.
• Tap into Expertise: Leverage knowledge from your enablement team to create targeted training strategies.
• Show Financial Benefits: Regularly report results to demonstrate the value of your enablement strategies.
• Expand Resource Allocation: Encourage growth of your enablement team for sustained success.
• Foster Collaboration: Promote teamwork between sales and marketing for comprehensive strategies.

Creating a dedicated AI sales enablement team can help maintain focus on personalized video content creation and deployment strategies.

Demand for More Enablement Resources

Gone are the days of salespeople relying solely on charm. Reps now need effective tools and training. Companies recognize this, with 84% of sales reps hitting their goals when supported by solid sales enablement strategies.

Implement This Trend

• Integrate Enablement into Your Sales DNA: Seamlessly blend enablement resources into daily routines.
• Create Impactful Content: Focus on developing high-quality, relevant resources for better sales pitches.
• Continuously Evaluate Sales Tools: Gather feedback to optimize your tech stack.
• Utilize Data for Breakthroughs: Analyze effective content and adjust strategies accordingly.

Enhancing sales enablement training through investment in AI video makers contributes to a more effective enablement strategy, emphasizing data-driven personalization.

Automation of Sales Enablement Processes

Thomas Cheriyan, Director of Revenue Enablement at Rattle, emphasizes the importance of automation. Sales professionals struggle with data overload, but automation and AI video makers can save time.

Implement Automation

• Automate Repetitive Tasks: Use tools like Calendly for scheduling and Outreach for automation.
• Unlock Data Insights: Use AI to analyze prospecting data with platforms like Apollo.io or Zoho CRM.
• Personalize at Scale: Quickly create personalized outreach with generative AI tools.

Automation facilitates AI video generation, ensuring that personalized content reaches the right audience at scale.

Personalization in Sales Enablement Efforts

Today's customers want to feel known. Over 70% of them expect personalization, and they're frustrated with generic messages. AI and automation allow sales teams to create deeply personalized experiences.

How to Make an Impact with Personalization

• Use AI Videos: Test video AI platforms like HeyGen to easily produce personalized content.
• Develop Detailed Personas: Craft profiles to align communication with customer needs.
• Map Customer Journeys: Visualize each stage in the sales funnel for tailored engagement.

AI video creation technology, like HeyGen’s AI Video Maker, is making sales enablement more efficient and personalized. As we look towards 2024, integrating AI-generated video in your sales strategy could be your best move yet. Imagine starting today and trying it for free at HeyGen.

Combining AI video generation with a personalized approach ensures that your sales enablement strategy remains relevant in an ever-changing market.