[Flow 2 Net New - Invideo] Master the Art of Explainer Video Creation

What is an explainer video?

An explainer video is a short, engaging video used to explain a product, service, or concept. Theyre often a mix of live action and animated explainer videos, providing an engaging format to educate viewers. Think of them as the visual equivalent of a "how-to guide" but more interactive and entertaining.

Why choose explainer videos? Because they simplify complex ideas and make learning more enjoyable. Whether for landing pages, ads, or even conferences, explainer videos are now integral to a companys communication toolkit. As businesses seek to connect with their target markets, how to create AI explainer video guides and tutorials have become popular.

Types of explainer videos

When creating explainer videos, choosing the right type is crucial. Lets explore the wide array of choices available:

Live action explainer videos

Live action videos capture real-life actions to demonstrate a product or service. They work best when you need to show a product in action. By including shots from various angles, you make your video dynamic and engaging. Many find live action essential for authenticity.

• Example: If you run a cafe and want to show the process of making your signature espresso, a live action video is perfect to showcase the real environment and process.

Animated explainer videos

Animated explainer videos bring concepts to life with illustrations and graphics. Theyre great for explaining abstract or complex concepts by breaking them into visual elements that are easy to digest. Perfect when footage isnt an option, animated videos can dazzle audiences with creativity.

• Example: Use animation to demonstrate how a new app feature works, illustrating its steps and functionality in a visually appealing manner.

Whiteboard explainer videos

Whiteboard videos involve drawing on a screen or background while narrating. Theyre effective for explaining complex scenarios or systems, with the hand-offering a personal touch to the narration. The intimate style of drawing captivates and holds attention naturally.

• Example: Ideal for education, these videos can explain a complex historical event timeline or a new companys supply chain process.

Three explainer video examples and why they excel

Example 1: How to get more views on YouTube by Brian Dean

This video by Brian Dean stands out due to its clear narration and engaging visuals. With changes in camera angles and the use of animated arrows, it effectively holds viewer attention throughout the 15-minute guide. Dean's approach is an explainer video tutorial in itself.

Example 2: 7 ways to make your videos look more cinematic by Storysium

Without relying on the typical talking head format, this video uses live-action footage that shows viewers exactly what the narration is describing. This tactic enhances learning, key for instructional videos. Storysium's guide is useful in understanding video editing software applications.

Example 3: How to rank higher on Google by Ahrefs

Ahrefs uses branding effectively in their videos. With concise scripts and clear visuals, their videos help users understand complex concepts simply and directly. Video scribing, as utilized here, ensures engagement.

Explainer video ideas to ignite your creativity

Falling short on ideas? Here are some starting points to consider in your explainer video guide:

• Technology Explainer Video: Perfect for breaking down tech jargon. Consider a simple breakdown of blockchain for beginners.
• Tips and Tricks Video: Showcase your industry knowledge by sharing expert tips on a specific topic.
• Awareness-building Explainer Video: Spread awareness about a cause or campaign in an engaging way, helping others understand important issues.

Five frequent mistakes to avoid when making explainer videos

Ignoring the importance of a good script

A solid script is your blueprint. Skimping on scriptwriting leads to unclear videos that lack direction. Clear video script writing is key to success.

Using an incorrect tone of voice

Your video's tone should match your brands style and the type of message you want to convey. Consistency is key. Video scribing should echo your brand's identity.

Creating low-quality videos

Regardless of budget, focus on clear audio and crisp video. Quality speaks volumes about your brand. Utilize sophisticated video editing software to enhance production value.

Providing unnecessary information

Streamline your content. Every second of your video must deliver value and direct the viewer towards a clear call-to-action.

Failing to understand your target audience

Always keep your audience in mind. Craft your video to resonate with their interests and address their specific needs. Making explainer videos tailored to your audience is beneficial.

Dont forget, maintaining quality plays a critical role in yor videos success, which is why exploring why startups need an explainer video can inform your approach.

The 8-step formula to make amazing explainer videos

1. Choose your video style based on what best conveys your message.
2. Choose a length that aligns with content complexity and audience preference.
3. Write a script to guide your narrative carefully.
4. Record and edit your narration ensuring clarity and engagement.
5. Collect media like images or animations that support your script.
6. Edit and arrange media to bring your storyboard to life with animation or live action.
7. Add music that enhances your video's mood (don't forget copyright rules!).
8. Publish and track performance to understand your videos impact, and refine future projects.

Reflecting on your video creation journey

Creating explainer videos is both an art and science. It's about finding the right balance between engagement and information delivery. What's your biggest challenge so far in making videos? Consider sharing your insights with colleagues who might also be exploring explainer video production.

This collaborative learning can spark new ideas and improvements for everyone involved. Remember, you can always create instructional videos that inform and captivate using available video editing software and fine-tuned video script writing techniques.

Ready to make your mark in the world of explainer videos? Sign up for free at HeyGen and start creating today!