Discover ai video creation at HubSpot INBOUND 2024 with HeyGen. Learn about video localisation, personalized videos, and interactive video marketing.
HubSpot INBOUND Recap: AI Video Creation Era
Thank you to everyone who joined us at HubSpot INBOUND 2024! It was exciting to meet different creators from around the world and showcase the power of HeyGen, from AI avatars to video translation to personalized videos.
One thing was clear—the future of content is undeniably focused on AI video creation. Joshua Xu, HeyGen’s co-founder, joined HubSpot’s Kipp Bodnar and Kieran Flanagan on the main stage for an episode of Marketing Against the Grain. Read the full recap below or watch the recording here.
The Rise of AI Video Creation
Video is the most engaging format and the dominant medium for storytelling. The world consumes a billion hours of video on YouTube daily, with a weekly average of 17 hours per person. The demand for AI video creation is high, but the cost is often prohibitive, averaging $1,000 per minute for traditional video making. This cost involves scripting, scouting, post-production, and localization challenges. Removing the expensive camera barrier can unlock huge storytelling potential for businesses, especially in producing videos at scale. Joshua built HeyGen to make visual storytelling accessible to all businesses by enabling them to create videos 10x faster and cheaper.
Expanding Business Reach with AI
AI video creation isn't just about saving money. It's a strategic tool to enhance brand reach and engagement. By using AI avatars, businesses can create consistent, high-quality content that resonates with audiences worldwide, aiding in creating custom avatars. This technology enables small businesses to compete on a global scale without massive budgets.
AI Translate Audio in Over 175 Languages
The process of video localisation is simple with HeyGen. Upload the video or drop in a video URL, select the target language, and submit. By localizing content, businesses can open new markets and become international from day one. HubSpot uses HeyGen to localize videos in eight languages. Previously, this process cost HubSpot between $5,000 to $10,000 and took two to three weeks to translate videos. Now, HeyGen translates them in less than two days for only $500. User engagement and performance are comparable or even better than traditional methods.
Revolutionizing Communication Channels
Video localisation through AI translate audio technology is revolutionizing how businesses communicate. With over 175 languages supported, the ability to communicate cross-culturally is now easier than ever. Companies can reach diverse audiences with messages that were once limited due to language barriers.
Personalizing Videos at Scale
Despite sleep deprivation from a new baby, Kieran Flanagan used HeyGen to create an avatar and produce AI courses. Kieran plans to incorporate AI video creation at HubSpot by using HeyGen avatars in personalized videos for outreach campaigns. Major marketing agencies, like Publicis, use HeyGen. They created an avatar of their CEO to send 100k personalized thank-you videos to employees. Ogilvy collaborated with HeyGen for Kellogg’s campaigns on their cereal products.
Enhancing Engagement through Personalization
Personalized videos are a game changer. They address the consumer’s need for relevant and timely content. Personalization leads to higher engagement rates. By leveraging AI avatars, messages feel more personal and engaging, thereby driving better customer interactions and loyalty.
Interactive Video Marketing with Avatars
Digital marketing evolved from website forms to bots, chat, and automation. Now, with interactive avatars, you can engage customers in real time using video and audio. HeyGen's interactive video marketing solution allows businesses to have a concierge avatar to handle questions and interactions for customer service and sales. Complex queries can be addressed by these avatars, leaving intricate inquiries for human resolution.
Real-Time Customer Engagement
Interactive avatars enhance real-time engagement. Businesses can now offer customer support through video, greatly improving customer satisfaction. This innovation is reshaping how companies interact with their clients, offering more comprehensive and immediate support.
The Future of AI Video Translation
Kipp Bodnar and Kieran Flanagan believe next year will be a turning point for AI video creation. This year brought transformative changes, and next year will unlock even more potential. Joshua envisions the future of AI video combining video generation for both A-roll and B-roll, making the process seamless. Avatar movements will become more natural with detailed nuances.
Continuous Innovation in AI Technology
The ongoing advancements in AI video translation mean businesses can anticipate more efficient and effective marketing strategies in coming years. Continuous innovation in AI technology will lead to even more efficient and effective marketing strategies.
Integrating AI Video with HubSpot
HeyGen enhances HubSpot with AI-powered video marketing automation, facilitating the creation of personalized videos at scale. The integration makes it easier than ever to transform blog posts to video, boosting customer engagement. With HeyGen’s app in your HubSpot account, converting blog posts into influencer-style videos is effortless.
Sign up for a free HubSpot account and link HeyGen to your blog-to-AI video transformation here.
Amplifying Content Strategies
Transforming blog to video ensures that content is repurposed efficiently, enhancing its reach and impact. This approach to content strategy not only saves time but maximizes the value of existing content.
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